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James Joyce, fish and chips, Napoleon, mozzarella: Rugby fans from England, France, Ireland, Italy, Scotland and Wales name what they are proudest of about their teams and homelands ahead of the Six Nations.

The spot launches a campaign running throughout BBC Sport’s coverage of the rugby championship, which kicks off 4 February. It was created by Andy Parkman at the BBC’s in-house agency and directed by Simon Ratigan through HLA.