BBC Sport online attracts 200m hits in World Cup fever

LONDON - The BBC Sport homepage has recorded its highest audience figures to date with more than 200m page impressions during the first two weeks of the World Cup, attracting a total of 3m unique users every day.

The BBC said an additional 4.6m viewers accessed BBCi during the World Cup, with 4.6m digital satellite viewers using the red button service during games. The figure is expected to rise as the tournament reaches its climax at the final on July 9.

Traffic at the BBC Sport has been highest during the working week, with the busiest day coming on Thursday June 22, when the Czech Republic played Italy, with page impressions peaking at 16.6m.

The BBC has screened all of its World Cup coverage live on broadband free of charge, a move that has proven to be popular with office workers eager to watch afternoon kick-offs, with the service attracting 1.7m requests during the first two weeks of the tournament, and an average daily audience of 144,052.

The most-watched match online so far was the opening fixture between hosts Germany and Costa Rica on June 9, which pulled an audience of 153,909 for the broadband service.

Matches involving England v Paraguay, Serbia & Montenegro v the Netherlands and USA v Czech Republic also pulled in large online audiences figure in excess of 100,000.

Roger Mosey, BBC director of sport, said: "BBC Sport said from the start this would be a World Cup in which we offered unprecedented choice -- different platforms, new technology and an increasing range of options for viewers and listeners."

The corporation confirmed that the tournament has already beaten its 4.4m figure for interactivity held by last year's Wimbledon, with the 2006 Winter Olympics (4.3m) and the 2002 World Cup (4.0m) close behind. 

The World Cup final is to be held in Berlin on July 9.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content