BBC 'six nations' by RKCR/Y&R
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Advertiser
BBC -
Agency
RKCR / Y&R -
Exposure
United Kingdom and Europe
The BBC promotes its coverage of the RBS Six Nations with this spot, shot in the style of the film '300'.
The 40-second promotional ad shows players including England's Jonny Wilkinson, Irish captain Brian O'Driscoll and France's Sebastien Chabal competing under a thunderous sky.
It ends with the line "Prepare for glory" taken from '300', and also features music from the film's soundtrack.
RKCR/Y&R was briefed to engage general sports fans as well as rugby fans to experience more of the Six Nations on the BBC.
