BBC set to launch pre-school titles

BBC Magazines plans to launch a record number of magazines aimed at pre-school children next year to capitalise on a raft of new shows on BBC digital channel, CBeebies.

The publisher has three titles planned for spring 2007, including In The Night Garden, linked to a new show for babies that the BBC hopes will become the new Tellytubbies.

The launch, due in March, will be followed a month later by Underground Ernie, based on the show for three to five year-old boys, starring Gary Lineker as a tube train driver. Charlie & Lola, a premium-priced title, will debut in May.

Zoe Aldis, BBC Magazines' circulation marketing manager for youth and children's titles, said: "The BBC has commissioned more programmes than ever on CBeebies and is hoping to reach a slightly older audience, particularly four to six-year-old boys, providing more material to publish."

BBC Magazines has moved Kerry Murray, the division's group head of circulation, to associate publisher of pre-school magazines.

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content