BBC says 6 Music will not rebrand as BBC Radio 2 Extra

LONDON - The BBC has moved to quash reports that the threatened digital station BBC 6 Music could be rebranded as BBC Radio 2 Extra.

Under threat: BBC 6 Music
Under threat: BBC 6 Music

The future of the alternative music radio station has generated a raft of coverage since it was earmarked for the chop in the BBC's strategy review last month, and reports at the weekend suggested it could become Radio 2's sister station.

But a report in the BBC's in-house magazine Ariel quoted a statement from the broadcaster, saying: "There are no plans to rebrand 6 Music as Radio 2 Extra."

This was backed up by Tim Davie, director of BBC audio and music, who wrote on the : "While we have proposed rebranding Radio 7 as Radio 4 Extra, there are no such plans for 6 Music."

In its strategy review published at the beginning of March, the BBC proposed to close BBC 6 Music and the Asian Network, and reduce spend on BBC Online by a quarter.

Davie said: "The proposals made in the strategy review are the first part of a process. The BBC Trust are currently consulting the public on those proposals and nothing will happen until after the consultation is closed."

Absolute Radio chief operating officer Clive Dickens has said he thinks 6 Music could be run more efficiently if it was run by Absolute Radio. BBC 6 Music has an annual content spend of around £7m and reaches 695,000 listeners a week.

Davie added that the BBC was committed to reinvesting "any funds from the proposed closure of 6 Music in digital radio content" and "protecting some 6 Music programming by redeploying it elsewhere".

There has been a widespread campaign to save 6 Music and a Facebook page called 'Save 6 Music' has 77,515 fans.

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