BBC "Rio Olympics 2016" by Rainey Kelly Campbell Roalfe/Y&R

July 11, 2016

The BBC has released the trailer for its coverage of the Rio Olympic Games.

The activity has been produced by Passion Pictures, which also worked on the BBC’s London 2012 Olympics campaign.

The work features a range of animals preparing for the Games before they transform into their heroic and spectacular human athlete counterparts.

Credits

Director of marketing and audiences, media and north, BBC
Charlotte Lock
Creative directors
Mark Roalfe
Jon Saunders
Art director
Psembi Kinstan
Copywriter
Alice Burton
Account director
Max Bennett
Agency producers
Keeley Pratt
Hatty Middleton
Executive producer
Ryan Goodwin-Smith
Director/production
Derek Picken
Niklas Rissler
Passion Pictures
Production manager
Suzanne Forward
Producer
Jen Coatsworth
Executive producer
Ryan Goodwin Smith
Head of CG
Jason Nicholas
VFX supervisor
Neil Riley
Music supervision
Native
Sound design
Chris Turner
Jungle

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