Nationally, BBC Radio has suffered a drop in its audience share of 54% quarter on quarter, by 0.2% although it has strengthened from last year by 0.9%, according to figures released by audience measurement body Rajar in its quarterly report for April to June 2005.
Figures unveiled today by Rajar revealed commercial radio鈥檚 current audience share of 44% had increased by 0.2% on the last quarter, although this is down by 1% on the same period in 2004.
Local commercial radio also faired well, raking in a 76% share of all local listening in the UK 鈥 an extra 5.4 million hours on the last quarter.
Rajar figures also revealed that 31.2 million adults tune into commercial radio every week, accounting for 63% of the adult population.
The figure increased to over 37.6 million when 4 to 14-year-olds are included.
The Commercial Radio Companies Association said national commercial radio had retained last quarter鈥檚 record share figure, while local broadcasters took the lion鈥檚 share of all local listening in the UK.
鈥淥ur housewife audience [is] increasing yet again,鈥 said Alison Winter, research and communications manager of the CRCA.
鈥淭he time-pressed younger generation (15-24) have listened, both in great numbers, and for longer to commercial radio this quarter.鈥
By Alice de Picarda
BBC radio share slips across the UK
The likes of GCap, Chrysalis and Emap are celebrating success over the BBC with 71% of Londoners tuning in every week, giving commercial radio a 53% share of listening in the capital.
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