– The BBC is launching an integrated marketing campaign this week through Lambie-Nairn to promote its Proms events and coverage. Running across outdoor, radio, TV and print, the campaign launches on July 3 with 12- and 48- sheet posters, and three 40 second TV trailers running on BBC 1 and 2.
Radio 3 and 4 will also carry campaign slots, and additional branding will be inside and outside the Royal Albert Hall and in each of the BBC Proms in the Park Venues in Hyde Park, Liverpool and Birmingham.
New PHD handled the media for the campaign.
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