The new programme breaks, created in-house by BBC Broadcast, have been designed to work with the existing BBC One identity, and bring a cleaner, more vibrant look to the channel.
The creative concept focuses on a device at the end of trails and promos that aims to reinforce BBC One's branding. The colour red is placed at the core of the BBC One visual identity, whether it is a programme trail, pointer or navigation menu. The new look is designed to give strong, clear signals to viewers about the channel while giving information about upcoming programmes.
Tim Platt, creative director at BBC Broadcast, said: "Our strategic approach was to produce a simple, contemporary and confident solution that fits with existing channel attributes - inspiring, involving, exciting and engaging. BBC Broadcast understand audiences and knows that the bits between programmes are essential times for broadcasters to get their messages across."
BBC Broadcast is part of BBC Ventures Group, the BBC's new commercial media services business.
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