Credits
Agency
BBC One "Christmas idents 2016" by BBC Creative
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Advertiser
BBC One -
Agency
BBC Creative -
Sector
Media / Entertainment Brands and Television brands -
Exposure
United Kingdom
Super fans for BBC One shows including EastEnders and Doctor Who took over the channel's idents during the Christmas period.
The eight spots featured the fans introducing their favourite programmes. Those who took part were found at fan events via social media and from ads placed on the shows' websites.
Among those chosen for the project were corgi dog lovers for the Queen’s Christmas Broadcast ident, a group of expectant mums for Call The Midwife and East End market traders for EastEnders.
