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Red Bee Media's unique new campaign for 'Life on Mars' breaks on January 27 with a 1970s theme that will include vintage posters, TV and radio spots, an online viral including mobile and desktop downloads, and a spoof 1973 police training manual penned by DCI Gene Hunt. All elements carry the 1970's BBC globe branding. The campaign will launch with a bespoke spoof recreation of a 'Camberwick Green'-style scenario and concludes with an auction of the much-loved Ford Cortina featured in the show with all proceeds going to Comic Relief.