BBC "Let's go there" by BBC Creative

June 30, 2021

The BBC has started promoting its coverage of the upcoming Tokyo Olympics 2020 with a film by its in-house agency BBC Creative.

Directed by Kibwe Tavares, Jonathan Gales and Paul Nicholls at Factory Fifteen, the ad, produced by Nexus Studios, magically reimagines the vibrant host city.

With a soundtrack by anime composer Kenji Kawai, the 60-second spot launched during the BBC's coverage of England's Euro 2020 game against Germany on Tuesday (29 June). 

Credits

Agency
BBC Creative
Executive creative director
Helen Rhodes
Head of planning
Mike Lean
Head of production
James Wood
Creative directors
James Cross
Tim Jones
Creatives
Rachel Miles
Michael Yik Xing Tsim
Producer
Sarah Bradbury
Junior production manager
Jess Fenton
Audio
Kate Dinsdale
Pictures
Sam Ratcliffe
Project manager
Matt Totterdell
Planner
Sam Pavey
Head of portfolio marketing
James Parry
Marketing manager
Liv Slack
Marketing executive
Kate Plowright
Media planners
Marc Jones
Sam Hartford
Composer
Kenji Kawai
Sound
Mark Hills @ Factory
Production company
Nexus Studios
Directors
Kibwe Tavares
Jonathan Gales
Paul Nicholls @ Factory Fifteen
Creative director
Fantasista Utamaro
Executive producers
Mike Bell
Judy Hill
Editor
David Slade
VFX
The Mill
Creative director
Mike Chapman
VFX supervisor
Fergal Hendrick
Executive producer
Gemma Humphries

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