BBC 'iplayer' by Red Bee Media
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Advertiser
BBC -
Agency
Red Bee Media -
Sector
Media / Entertainment Brands, Digital brands and Television brands
Chef and presenter, James Martin fronts this latest TV campaign to promote the new BBC iPlayer by Red Bee Media.
The campaign aims to highlight several features unique to the new iPlayer, which users may not currently be aware of. Martin presents features such as ‘Series catch up’, which enables viewers to access entire series outside the usual seven day window.
Features also include a recommendation engine, which works like the US invention TiVo, offering users suggestions of BBC programmes they might enjoy.
