BBC goes down under with Little Britain mobile clips

LONDON - BBC Worldwide has signed a deal with Vodafone that will allow mobile users to download clips of 'The Office', 'Little Britain', and 'Doctor Who' in Australia and New Zealand.

The BBC said that 3G users on either side of the Tasman Sea would be able to access more than 250 catchphrase clips from the likes of 'Little Britain', 'The League of Gentlemen', 'Goodness Gracious Me', and 'Two Pints of Lager and a Packet of Crisps.'

According to the BBC, it is the first time content from the shows has been licensed for mobile download outside the UK, and the first time any BBC content has been available to mobile phone users in New Zealand.

Clips set to feature include David Brent's infamous charity dance from 'The Office', Andy, the supposedly wheelchair-bound character from 'Little Britain' jumping off a high diving board, and 'Goodness Gracious Me' international superhero Bhangraman.

Keith O'Brien, head of content for Vodafone, said: "Mobile TV is one of the most popular services on Vodafone Live!, and we expect the new BBC programmes to be a hit with our customers."

The clips are set to last between 30 seconds and three minutes, with 2G mobile phone users able to buy ringtones, stills and clips up to two minutes in length.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content