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Fallon's national TV campaign for this year's BBC coverage of Glastonbury goes local, with a series of films in which residents in the surrounding area recount true stories of events they've witnessed over the years. Shot by Dougal Wilson over a two-week period in the area, the campaign starts with a series of teaser spots that obliquely refer to the festival and builds up with ads that explicitly mention Glastonbury closer to the June 24 launch date.