The globe is to be replaced with eight new idents, due to debut on Good Friday and which have been designed by award-winning brand identity expert Martin Lambie Nairn.
The idents show a series of clips of people from different backgrounds and cultures and with different abilities who are involved in music, sport and other activities.
One of the idents features dancers dressed in red and white performing Brazil's Capoeira dance, while another features three basketball players in wheelchairs dancing to hip hop.
Another shows a Welsh rugby team of different races performing the Haka, the traditional Maori dance used by the All Blacks.
The BBC has come under fire for the move and has been blasted in the press. The Sun called the move "bizarre" and quoted John Beyer of MediaWatch UK, the broadcasting standards group, as saying: "This looks like a massive misjudgment."
Lorraine Heggessey, controller of BBC One, said: "We aim to capture the essence of the new spirit that is alive on BBC One and reflect it in the new channel's new identity."
She added: "Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC One should have that same universal appeal."
All the idents feature people wearing red and white, the new colours of BBC One.
The new idents bring an end to the BBC's globe logo, which was introduced in 1964 when BBC One was first launched. It was a continuation of the BBC TV globe, which was introduced in 1963.
The globe had nine different looks over the years, most recent of which was a red and yellow balloon, also designed by Lambie Nairn in 1997.
Lambie Nairn is said to be developing another series of idents which will be released in the spring.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
