The deal, which gives the soft drinks giant two on-air credits on the Radio 1 show as well as a written credit on 'Top of the Pops', was criticised by health campaigners because the announcement came just two weeks after the soft drinks giant promised to clamp down on fast-food advertising to children. The show targets children and teens.
Radio companies also criticised the deal because BBC guidelines forbid it to accept advertising. However, the BBC claimed that it was within producer guidelines and they would not be receiving any money for promoting Coca-Cola on air. The BBC said it was not involved in brokering the deal.
Speaking to The Guardian on Saturday, Andy Parfitt, controller of Radio 1, said: "We no longer feel it is appropriate to allow on-air mentions of sponsors of the chart."
The Official UK Charts Company, which licenses the charts to the BBC, plans to meet the broadcaster this week to resolve the problem. It is thought that the BBC will drop the deal and negotiate a new one.
Until the matter is resolved, Coca-Cola will receive credits on Radio 1.
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