BBC delays launch of Lonely Planet magazine

LONDON - BBC Magazines has delayed the launch of its much-anticipated Lonely Planet magazine after deciding it did not want to hit news-stands on the same day as the 15th anniversary and 100th issue of rival travel magazine Wanderlust.

BBC delays launch of Lonely Planet magazine

The corporation had earmarked next Thursday (20 November) as the launch date of the first major brand extension of the travel guide publisher, since it acquired a 75% stake in it last October.

The delay follows an accusation from Wanderlust editor and publisher Lyn Hughes, speaking at a recent culture, media and sport select committee hearing, that BBC Worldwide had deliberately targeted her title by launching Lonely Planet magazine on the same day as it celebrates its 100th issue.

It is understood that Lonely Planet will be priced at £3.50 and will be available on news-stands and through subscriptions. However, details of a new launch date have yet to be finalised.

Lonely Planet will be aimed at frequent travellers and feature a mix of editorial and photography, with a particular focus on ideas for future trips, both short breaks and long-haul journeys.

A BBC spokesman said: "Following the concern raised by Wanderlust regarding the date of the launch of Lonely Planet magazine, BBC Magazines has decided to rethink the exact timing of our launch."

Lonely Planet will be published from BBC Worldwide's West London office and will be edited by Peter Grunert, previously deputy editor of Top Gear Magazine.

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