The A5 quarterly, Cineworld Unlimited Bollywood, will be distributed free in 17 of its 72 cinemas across the UK from 15 August, where Bollywood films are shown.
It will have an initial circulation of 50,000, featuring exclusive interviews, film previews and reviews, competitions and Bollywood gossip. Although the first issue contains no paid-for ads, it is in talks with a major potential sponsor for the next edition.
Parent title Unlimited, which has a circulation of 524,600, already offers between one and three pages each issue dedicated to Bollywood. However, Cineworld film marketing manager Clare McCollum said Indian film was now the biggest specialist area in UK cinema.
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