
Brandnew will be responsible for managing the exhibition and merchandise shop as well as recruiting, training and briefing staff.
A replica of the eleventh Doctor’s Tardis, the walk-through experience will feature iconic Doctor Who props and costumes from its 47-year history.
Visitors will take up the role of the Doctor’s companion, on a mission to reunite the Doctor with the Tardis while facing some of the most-feared monsters from the hit series, including a Dalek spaceship and Weeping Angels.
"We’re delighted to be working with Brandnew on this exciting project. Some of the innovative plans we have, in particular with regards to new technology being applied at the Experience, are state of the art," said BBC Worldwide head of UK retail Ian Wickham.
"This technological aspect of Brandnew’s capability made them a perfect fit for the Doctor Who brand and it was important that we took this into account when agreeing who to appoint for the Doctor Who Experience."
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