BBC Arabic Television will launch on Tuesday March 11 and will initially broadcast for 12 hours a day before moving to 24/7 in the summer.
The channel, the BBC's first publicly-funded international television service, will include news headlines every 15 minutes and a full news summary every 30 minutes.
In July, the BBC appointed DDB in Dubai to handle the advertising to launch the station, which was first announced almost four years ago in the Summer of 2004.
It will boast 250 correspondents reporting from 72 bureaux around the world, giving it the biggest newsgathering team in the world.
The channel will air news and current affairs programmes such as the twice-daily 'Newshour', which highlights news, analysis, key interviews and debate on the top events making the news in the region and around the world that day.
It will also feature the live multimedia interactive debating forum Nuqtat Hewar, already popular on radio and online, three days a week.
Its presenters will include Rania Al Alattar; Fida Bassil; Tony El-Khoury; Dalia Mohamed; Osman Ayfarah; Hasan Muawad; Lina Musharbash; and Dina Waqqaf.
Nigel Chapman, the BBC's World Service director, said: "BBC Arabic is renowned for broadcasting impartial and accurate news and information which is strong on analysis and expertise. This enhanced multimedia service meets the needs of an audience with a very strong appetite for news and debate. We will be contemporary in style and independent and incisive in our journalism."
The station will build on the 13m people who currently listen to BBC Arabic every day, while its receives more than 21m page impressions and has more than 1m unique users each month.
Chapman said: "We are encouraged that independent research consistently shows an appetite for a BBC Arabic Television channel. The main reason people give is quite simple -- it is because they believe the BBC will provide an independent news service they could trust."
The BBC claims that independent research over recent years consistently shows that existing Arab audiences to the BBC regard it as the most trusted, impartial and objective international radio news provider in the Arab world, with an established reputation for quality. BBC Arabic's award-winning 24/7 online news and information service also enjoys high levels of trust in its content.
Hosam El Sokkari, head of BBC Arabic, said: "BBC Arabic is already renowned for reporting more than just conflict and politics. BBC Arabic aims to continue to broaden the news agenda for audiences in the region. It will reflect the breadth of the Arab audience's interests.
"The BBC is the largest newsgathering organisation in the world. Only it can make the unique offer to Arab audiences. It can be their ears and eyes -- not just in the countries where people live, but throughout the region and around the rest of the world."
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