BBC agrees online video deal with four national newspapers

LONDON - The BBC has struck a major deal with four leading newspapers to share some of its online video news for the first time.

BBC: online deal to provide video news to four national newspapers
BBC: online deal to provide video news to four national newspapers

The Daily Telegraph, Guardian, Independent and Daily Mail will be the first newspaper websites to embed BBC video news content on their sites.

The newspapers will be able to choose video material from the BBC's politics, business, health, science and technology news coverage that has already been generated for the BBC and has been published on BBC Online.

BBC deputy director-general and head of journalism, Mark Byford, said the initiative was a core part of the BBC working more effectively as a public service partner with other media organisations.

He said: "The way the public is consuming audio and video online is changing. Audiences are increasingly expecting news content to be available wherever they are, rather than always having to navigate to destination sites. We hope this wider distribution will extend audience reach to BBC content."

The BBC also plans to make the same video news content available to other UK-based news websites. Other news websites will also be able to have access to this limited content in the future.

The BBC has also previously expressed its openness to sharing its iPlayer technology with third-party organisations as it looks to assist the commercial media sector.

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