BBC admits to mistakes as ratings fall

LONDON - The BBC today admitted that it had made some scheduling mistakes, as it revealed that the audience share of flagship channel BBC1 had fallen by more than 1%.

During the presentation of its annual report earlier today, the broadcaster described decisions such as failing to cover the Queen Mother's birthday celebrations and a disappointing Christmas schedule as mistakes.

It went on to say that while there had been encouraging signs from popular dramas such as Holby City, Monarch of the Glen and daytime soap Doctors, "the adaptation of Kingsley Amis's Take a Girl Like You did not draw the audiences the BBC would have liked".

It highlighted successes such as the "who shot Phil Mitchell?" episode of Eastenders and the death of Victor Meldrew in One Foot in the Grave, hailing them as "great moments in TV".

Despite BBC1's falling ratings, BBC2's audience share has increased slightly. The report credited this to programmes such as The Weakest Link and Simon Schama's A History of Britain. Dramas such as Happiness and Coupling were also popular.

However, the BBC admitted that in some areas it had failed to connect with big audiences. It was questioned on the subject of how it planned to draw a younger audience without compromising the quality of programming or offending the older generation with too much violence on TV.

The broadcaster said that its proposed digital channel, BBC3 (the soon-to-be rebranded BBC Choice) would provide a wider choice of programming for younger people, but that this channel, along with a number of other digital TV and radio offerings that will serve minority audiences, was "still awaiting approval from the government".

Greg Dyke said that the programming on BBC3 would not be "dumbed down" for younger viewers, but that it would deal with the same issues appealing to older audiences, treated differently.

The BBC believes its digital services could be a key driver in the government's struggle to urge the nation to switch to digital within 10 years. It believes that there must be a free option for viewers to be able to receive just "free-to-air services". It said that if the equipment was available it would provide free digital programming.

Dyke was confident that the BBC's failure to secure certain sports rights could be rectified as soon as next year with the possible return of the FA Cup.

He said that the FA wanted the tournament to return to the BBC and that he was quite optimistic about sport over the next five years, as "sports rights bodies begin to realise the benefits large audiences bring to their sports".



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