LONDON (Brand Republic) - Baywatch, the American TV drama series based on the lives of US lifeguards, has been axed by Pearson after 13 years as advertising revenues and viewing figures plummeted.
The show has attracted an average of 2.8m viewers per episode in the US since September. This compares with 3.6m for the same period a year earlier. In its heyday in the early Nineties, the show boasted 1.1bn viewers in 148 countries.
Pearson bought the show two years ago and moved its location from Santa Monica, California to Hawaii and renamed the show Baywatch Hawaii. The show cost $1.1m an episode to make.