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H Bauer has claimed its new women's fortnightly, Real, sold 360,000

copies for the first three issues, 20 per cent up on its guarantee to

advertisers.

Bucking the trend in women's glossies and other media, it also claims a

buoyant advertising market for Real and the women's-weekly sector, due

to increased spend from the big fmcg advertisers.

Simon Young, MD of Bauer's sales house The Publishing Consultancy, added

that the women's weeklies, unlike TV, newspapers and some magazine

sectors, were not impacted by the loss of last year's wave of dotcom

advertising.

"Our key advertisers are the Unilevers, P&Gs and COIs, and they are

spending more this year than last," said Young.

He added that it was too early to tell whether the success of Real had

impacted on Bauer's weekly titles - Bella, Take A Break and That's

Life.

IPC Connect has not released any sales figures for Your Life, its recent

women's weekly launch, although MD Linda Lancaster-Gaye said: "IPSOS has

conducted some reader research on Your Life and we have been greatly

encouraged by the results."

The sales target for Your Life is 200,000. P&G is the sole advertiser in

the first eight issues.