Bauer revamps Pop magazine

LONDON - Bauer Media's biannual style magazine, Pop, has been revamped, with the new-look title debuting with two different covers designed by artist Damien Hirst.

Pop magazine: new-look version launches today
Pop magazine: new-look version launches today

The magazine, which launched in 2000, boasts several new features, including a pull-out fashion book-a-zine, and will be published on new paper stock as part of its effort to woo readers.

Bauer is also publishing a new website to support the brand, with a focus on regularly updated fashion blogs.

The magazine, available on news-stands from today (September 1) priced £5, has been supported by advertising from brands including Louis Vuitton and Gucci.

The revamp was overseen by editor-in-chief Dasha Zhukova and editorial director Ashley Heath.

The title's bespoke covers, designed by Hirst, will feature 13-year-old Tavi Gevinson, whose blog, The New Girl In Town, has proved popular on the internet.

 

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