Bauer to resurrect men's Gaz7etta in September's Grazia

Bauer Media is preparing to launch another version of its men's magazine Gaz7etta in September, stapled into the pages of a bumper issue of its women's weekly Grazia.

Gaz7etta: Bauer's men's magazine is tipped to return
Gaz7etta: Bauer's men's magazine is tipped to return

The idea has already been touted around a few media buyers although details and confirmed launch dates have not been confirmed.

The re-emergence of Gaz7etta comes after many had given up hope for the title, following a pilot issue distributed in Grazia on 26 October last year.

Bauer's perceived gap in the market for an upscale, weekly men's magazine proved too ambitious for the publisher amid a tough trading period punctuated by receding ads and falling copy sales across its portfolio.

and will join rival Hearst as publishing director of Cosmopolitan in October.

Bauer Media refused to confirm September's plans for Gaz7etta, but chief executive Paul Keenan admitted: "We are talking to people in the market about doing something again with it."

Grazia is expecting to publish its biggest ever issue, with more than 300 pages in September around London's Fashion Week.

12pm UPDATE: A Bauer spokesperson said that while the publisher is looking at returning to the brand in some form it will not be launching as early as September.

http://www.mediaweek.co.uk/news/1081188/Natmag-poaches-Grazia-publisher-Ella-Dolphin-Cosmo/
Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content