It is one of the first significant launches from Bauer since it acquired Emap's consumer and radio division for £1.4bn this year.
FHM Bionic launches as a stand-alone title on 17 December priced at £4.00, with a print run of 80,000, competing with specialist health titles such as NatMags' Men's Health. It is understood Bauer has secured listings across major supermarkets.
Editorial content will include health, nutrition and fitness statistics, with health tips and research and content about grooming and participation sports.
The title originally launched in 1999 and closed in 2001, three months after it increased frequency from biannual to monthly, when sales failed to increase under celebrated lads' magazine editor Phil Hilton. Sales dwindled to 45,000, less than half what it sold as a biannual.
Rob Lynam, press account director at Mediaedge:cia, says the move is unsurprising given brands of this ilk attract fashion advertisers and the magazine will appear fresh in some consumers' minds.
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