David Goodchild, managing director of Bauer, said: "In The Know was an innovative launch ... The market needs constant innovation to continue to grow but this will always carry with it a greater degree of risk."
Bauer launched the £1 magazine with the intention of providing an alternative to the current range of celebrity, real-life and classic lifestyle women's weeklies.
With a proposition based on topicality and practicality, it proved unable to inspire sufficient interest and was selling 107,000 copies per week months after its launch.
Emap also developed a more serious, news-driven women's weekly last year, launching First in May with a £1.30 cover price.
It aimed to achieve a circulation of 150,000 by its first anniversary -- this month. Its debut ABC figure, covering the June to December 2006 period, was 100,439.
Bauer's last launch was the ill-fated attempt to compete in the new men's weekly sector, Cut, which was launched in August 2004 and closed in November that year.
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