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Battersea Dogs & Cats Home's first major brand campaign takes a more light-hearted approach to raise awareness of rehoming rescue animals.

Starring Peanut the dog and Misty the cat, the real-life animal duo documents the care that goes on behind the scenes at Battersea, from veterinary check-ups to training. The ad was shot via a ‘dog and cat cam’ and will run alongside mini episodes online in which more feline and canine journalists will delve into the charity’s work. The campaign was created by Meigan Brown and Tobias Owen at Karmarama and directed by Barny Revill through Kream.