The campaign, created by WFCA, runs across TV, press, leaflet and point-of-sale. As well as promoting the sale, the campaign also highlights that the retailer designs and manufactures its own ranges.
The TV ad features the voiceover of 'Spooks' actress Hermione Norris. The 30-second and 10 second ads will run during Coronation Street, Champions League, Supercup, Location Location Location, How Clean is Your House, ER and A Place in the Sun; and the ad break preceding the X Factor.
Print ads will also run in Ideal Home, Living, 25 Beautiful Homes, Homes and Garden, Country Homes & Interiors, House Beautiful, Grand Designs and Elle Decoration as well as localised London magazines such as The Hill, The Green and Grove. There will also be national press and regional ads as well as inserts.
Online, consumers will be able to view the retailers new interactive catalogue.
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