±±¾©Èü³µpk10

Children’s charity Barnardos has handed its advertising and

communications task to Ogilvy & Mather with a brief to develop its new

image as aiding community help for abused children.

O&M beat five other agencies, Abbott Mead Vickers BBDO, DMB&B, J Walter

Thompson, Young & Rubicam and Brann to the business, worth pounds 11m

over three years. Brann retains the direct marketing account.

Barnardos is keen to steer its image away from its traditional

associations with children’s homes.

As well as working on a new ad campaign, which is expected to break in

the autumn, the agency will work on Barnardos’ internal and corporate

communications, allying with Brann to ensure an integrated strategy.

The move follows the appointment of a new head of marketing, Claire

Bowen, and a new head of communications, John Grounds.