Barnardo's, the children's charity, has appointed direct marketing
specialist Diana Green as its new head of advertising and
communications, replacing Suzanne Heaney who left in June.
Green starts in the role in January, joining from DM agency Lion where
she was deputy client services director. She brings to the role more
than ten years' experience in marketing for both the voluntary and
commercial sectors.
Prior to joining Lion she had headed Brann's charity unit.
She reports to marketing director Andrew Nebel. Green's predecessor
Heaney left Barnardo's just before the launch of a provocative £1m
advertising campaign created by Bartle Bogle Hegarty.
The ads show images of people who have shot themselves, fallen from a
building, drowned in a river, hung themselves, and been beaten to death
to illustrate the possible fates of people who have been neglected as
children.
Heaney joined Barclays as senior advertising and brand manager for
business banking, following an 18-month stint at the charity.
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