Barclays "#YouAreFootball" by Dare

The Premier League sponsor, Barclays, has released an online campaign measuring the heart rates of football supporters around the world. Dare created the web films, which are part of Barclays' wider "thank you" campaign celebrating fans of the game. They show hardcore fans, in England and abroad, being wired up to heart-rate monitors as they watch Premier League matches, and find that supporters experience the same highs and lows wherever they are. The work was created by Dipesh Mistry and Robert Graves Morris, and directed by James Berridge through Indy8.