Barclays "take one small step" by Bartle Bogle Hegarty
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Agency
Bartle Bogle Hegarty -
Sector
Financial services
Barclays is highlighting how consumers can "take one small step" towards improving their financial situation by switching to its banking services. The campaign, by Bartle Bogle Hegarty, aims to show how Barclays allows its consumers to have greater control over their finances.
The first of two executions, "musical safes," uses the metaphor of a guessing game where the viewer has to decipher which of three safes its money is in to illustrate how difficult it can be to keep track of your finances.
The second ad, "see saw", promotes Barclays free CreditFocus service, which enables small business to check suppliers' creditworthiness. The ad sees a man chasing gold bullion across an undulating floor.