The ad promotes its Offset Mortgage, which enables customers to use the contents of their savings and current accounts to reduce mortgage balance they are charged interest on.
It shows a woman chasing piggy banks through a garden, with a voiceover by The Office and Extras star Stephen Merchant saying: ‘When rates are low, knowing what to do with your savings can be a bit of a struggle.'
The campaign, by incumbent agency Bartle Bogle Hegarty, is the latest in a series of Barclays ads using the ‘Take one small step' strapline. The new marketing strategy, which launched last month, sees the high-street bank position itself around how it is helping its customers manage their money better.
The campaign breaks 25 April.
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