The three-month campaign features a TV ad, once again voiced by comedian Stephen Merchant, alongside video-on-demand, print, digital, and in-branch activity.
It is the 30th ad in the 'Take One Small Step' series, .
It continues with the theme of using visual metaphors. The TV execution features a woman standing beside a giant egg timer to illustrate how savings can be used to reduce monthly mortgage payments.
The bank will also roll out a series of online customer videos that demonstrate, "in a personable way", the benefits of an offset mortgage.
Barclays has rolled out the latest ad in its ‘Take One Small Step’ campaign, focusing on a product which it claims allows savers to savings to reduce the length of their mortgage.
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