Barclays has cast another top actor to front the latest TV commercial in its 'big' campaign through Leagas Delaney.
Timothy Spall, the star of Secrets and Lies, joins fellow actors Nick Moran, Tim Roth, Sir Anthony Hopkins and Robbie Coltrane as the latest star of the fifth commercial in the series.
The 40-second ad and three ten-second teasers will launch Barclays' new portfolio online dealing service. The ads will run from 10 September for one month.
In the main spot, Spall is seen loafing around a chaotic house in his pyjamas and dressing gown, extolling the virtues of online share dealing while tapping away on his laptop. 'You can shout 'Buy! Sell! Buy! Sell!' if it makes you happy,' he says.
Leagas Delaney's account director, Peter Bracegirdle, said: 'We wanted to show that share dealing is no longer the preserve of a few, but that it is quick, easy and accessible to just about everybody.'
The ads were written by Rob Burleigh and art directed by Dave Beverley, who were also the creative directors on the project.
Paul Weiland directed the campaign through the Paul Weiland Film Company.
Media planning and buying was through MediaVest.
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