Entrants to the promotion, dubbed Barclaycardcreate, will able to post films on a bespoke until 8 March. Youtube members will vote on the best clips with the winners announced by 25 March.
The first prize is an around the world trip for two visiting five waterparks, a camcorder and a laptop. There is also an alternative prize of £7000 cash while runners-up will receive £100 Amazon vouchers.
The promotion follows on from last year’s TV ad featuring an office worker leaving his desk and jumping on a waterslide. On the way down he passes through a variety of retail environments swiping his card through tillpoints as he does.
Digital agency Dare has also created a viral version of the ad featuring a model waterslide made from various bits and pieces. A doll holding a Barclaycard card eventually slides down it and into a newsagents.
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