Barclaycard develops green credit card

LONDON - Barclaycard is developing a credit card, to be launched in the summer, that will offer cardholders incentives to be more environmentally friendly.

The move comes in response to rising customer demand for products that make it easier to "be green" and support environmental causes.

Barclaycard found that UK consumers are very interested in products that can help them to play their part in battling global warming. Nearly a third of those surveyed said that they were either "not very confident" or "totally lacking in confidence" when it came to knowing what they could do to help the environment.

Elizabeth Chambers, Barclaycard chief marketing officer, said: "We are proud to be the first leading bank to offer a card that will help customers reduce carbon emissions, donate to green causes, and give incentives to buy green products. We think this product will have strong appeal to customers around the world and plan to roll it out globally over time."

Barclaycard also found through its product development research, which questioned more than 1,200 people across the UK, that while one in eight people believe climate change is an important issue, while almost three quarters believe living a green lifestyle is more expensive and that incentives to buy "green" products and services would help them to lead a greener lifestyle.