The campaign is designed to remind consumers that the four-wheel drive Jeep has origins dating back to World War II.
Band of Brothers tells the story of the paratroopers of Easy company of the 101st US Airbourne division from D-Day until the end of the Second World War. The Jeep got its name from the US Army acronym GP for general purpose vehicle, which was slurred into Jeep.
Jay Kuhnie, a director at DaimlerChrysler's Chrysler/Jeep Global Brand Centre, said, "The Jeep brand partnered with HBO to honour the men and women of World War II, commemorating their contributions to the cause of freedom and promoting the TV series Band of Brothers."
The two spots are "day of days" and "key transformation". Both 30-second ads feature a re-creation of the D-Day landing on the Normandy beaches, June 6 1944.
The ads are supported by a print campaign, which also focuses on Jeep's roots. There are also four other TV executions, all created by PentaMark Worldwide, which services all creative and media work for Jeep's owners DaimlerChrysler.
The new television ads and nine new print executions build on the brand's tagline, "Jeep -- there's only one". Two 30-second spots, "fireworks" featuring Jeep Liberty and "chivalry" with Jeep Grand Cherokee, air in the US mid-November. Two additional 30-second spots, "parking gate" and "deer hunter," will air later this year.
There are currently no plans to air the aids in the UK, where Band of Brothers is currently being broadcast on BBC2.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .