Most read: Netmums founder and ITV launch vlogging website for millennial mums
populated with content from millennial mums and backed by ITV.
The ChannelMum.com website launches today and is designed to harness the explosion of vlogging to create a platform for millennial mums.
Freegard, who sold Netmums over three years ago, has set up ChannelMum.com after realizing the "first YouTube generation to grow up are now in their mid 20s and early 30s" and are giving birth to the majority of babies in the UK.
ChannelMum has existed for a year as a YouTube channel, but has now been set up as a standalone website after receiving the backing of ITV, which has an undisclosed minority stake in the company.
Freegard said she could have launched it with venture capital funding, but decided to choose ITV instead to make the most of its broadcasting expertise.
The website has already signed up 100 vloggers and launch advertisers include Ikea, Argos, Mattel and Pampers.
More social news
Retail: Iceland topples Ocado in UK's best online supermarket poll
in the annual customer satisfaction survey by consumer organisation Which?
It scored better than the two upmarket delivery services on "substitutions" - where an unavailable product ordered is replaced with something similar.
Ocado, which was rated the best online supermarket for the past five years in a row, has previously been accused by some customers of failing to provide suitable alternative products.
Complaints made on social media include it allegedly replacing Italian ciabatta with hot dog rolls and a lemon cheesecake with a salami, which was said to be down to data entry error.
Also in the news
- via The Wall Blog
Business: Dentsu Aegis Network reports 9.4% growth for 2015
(£4.96 billion) for 2015 – a 12.8 per cent year on year increase.
Gross profit for the Japanese group’s full year 2015 results stood at YEN 761.996 billion, a 12.6 per cent rise, with organic gross profit growth increasing by 7.0 per cent.
This was driven by a 9.4 per cent organic gross profit growth in Dentsu’s international business outside of Japan, Dentsu Aegis Network.
Dentsu Aegis, whose EMEA division, which includes Carat, Vizeum, and Mcgarrybowen, posted a gross profit of YEN 157.15 billion for 2015, a year on year increase of 15.4 per cent.
Dentsu Aegis posted an increase of gross profit of 20.6 per cent in total: 24.6 per cent for the Americas and 23.5 per cent for Asia-Pacific.
Dentsu Group said it had made a record number of acquisitions during 2015, around half of which were digital businesses. Out of 36 in total, 34 were made by Dentsu Aegis Network.
Advertising: Bafta best director winner's ad work
Alejandro González Iñárritu was named best director at the 2016 Bafta Film Awards last night (14 February).
Iñárritu won for his direction of The Revenant, a tale of frontier survival starring Leonardo DiCaprio and Tom Hardy.
In between writing and directing award-winning feature films, including Amores Perros, 21 Grams, and Birdman, Iñárritu has directed equally lauded commercials through Anonymous Content – most of the time collaborating with Wieden & Kennedy.
His past work includes Nike's 2010 "write the future" spot (below).
Take a look at more of Iñárritu's work... .
More ad news
Media: i can win ad revenues from Times and Telegraph
Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".
: "We felt we were too small in a quarter of the country. We wanted more volume and scale. This helps us enormously with national media agencies.
"We’re going to create a great, premium package with i, The Scotsman, the Yorkshire Post and, quite possibly, the Newsletter [in Northern Ireland]."
He has set "very modest advertising targets for i" but "with a lot of leverage, we'll go after some of the pounds from The Times and the Telegraph".
Some City analysts have raised questions about the listed regional newspaper group’s £24 million purchase of i, a largely print-based title, at a time when Highfield has been closing some of Johnston’s existing print titles.
But he maintained the acquisition was "an evolution of our strategy", rather than a "radical" shift.
More media news
Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #1805