
Carter, global gin category director at Bacardi Global Brands, will start his new job in August. He has worked in drinks marketing for 13 years and joined the spirits company in 2005 as Bacardi-Martin's UK marketing director for spirits from brewer Lion Nathan.
Bacardi Global Travel Retail was set up as a stand-alone division in 2006 to give greater focus to this side of its business. The new Global Gin Category Director will be announced shortly.