Bacardi is hosting dance classes at Frame studios where visitors can learn moves inspired by its Make it Hot track by Major Lazer and Anitta.
The "Do What Moves You" dance class, at Frame’s Shoreditch studio, is the latest part of a campaign for Bacardi’s song. The class has been developed in collaboration with Ashley Roberts and Frame.
Choreography is set to Make It Hot, as well as other uplifting tracks. The music "encompasses different genres with a Caribbean influence inspired by the rum brand’s vibrant island heritage".
From 29 August the dance class will run weekly on Thursdays through to 19 September. Visitors will receive a Bacardi cocktail after their session at Boxpark.
The PR for the project is being delivered by Ogilvy UK.