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Language learning app Babbel's latest spot celebrates "all the beautiful bad accents from around the globe".

With a cheeky reference to Tan France’s pronunciation of "squirrel" from Netflix’s Queer Eye, Babbel's spot reframes regional dialect as a "badass" badge to feel proud of, whether it's pronounced "squiiirreeel", "skvirrel" or "sköviiiräl".

It was created by Elin Johansson and Maria Fridman, and directed by Truman & Cooper through Blink Productions.