British Airports Authority is seeking a sales promotion agency to
invigorate its airport kiosks in a bid to lure more blue-chip
advertisers.
The airport operator is in talks about the £1.5m work with a
number of shops, believed to include its direct marketing agency,
Claydon Heeley Jones Mason, and Ubiquitous, which has managed the kiosks
for the past ten years.
The kiosks are located at arrivals halls and congregation points in
BAA's London airports, but will expand later this year to cover the
seven UK airports it operates, which together handle more than 125
million travellers a year.
"We're looking to breathe new life into this advertising medium and move
it beyond a leaflet pick-up point to encompass materials such as CD-ROMs
and magazines," said John Pizzamiglio, head of media at BAA.
"Our airports carry many affluent and business travellers, but a lot of
advertisers don't appreciate the opportunities that exist."
BAA's agency roster in-cludes J Walter Thompson, Delaney Lund Knox
Warren, Carat and Zenith Media.
_1.jpg)
.jpg)
