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BAA is creating a ’one-stop shop’ of media products in an attempt

to make buying easier for advertisers.

Media@BAA will launch in July and offer clients a single point of access

to BAA’s cross-media packages, which include billboards, magazines and

electronic media.

The move, announced by BAA’s recently appointed head of media Gavin

Miller, is aimed at media directors, planners and buyers as well as

outdoor specialists.

Miller said Media@BAA would give the company an opportunity to talk to

advertisers about the range of ad opportunities at its airports.

He also unveiled BAA’s plans to improve its research into airport

audiences.

BAA is investing pounds 500,000 into the marketing of Media@BAA.

BAA’s sales partners include JC Decaux, Sterling and Aon Publishing, ISM

- which handles jetty sponsorship - and WAM, which sells advertising on

BAA’s interactive kiosks.

The company is looking for partners for its website, online sales and

ambient media opportunities.

This is BAA’s first innovation since Miller became head of media (Media

Business, 12 June). He reports to Barbara Beckett, director of

e-commerce, and is assisted by Sarah Champion.