BAA has told Virgin it cannot put posters outside BA's lounge using the strapline 'BA's talking scrap' (Marketing, July 31). Virgin is annoyed with the decision as BA is running a campaign mocking Virgin's flatbeds near the Virgin check-in desks at the airport.
"BAA is being over-cautious and taking a jobs-worth attitude to this campaign," said a Virgin Atlantic spokeswoman.
Virgin has instead adorned a lorry with the poster, created by Rainey Kelly Campbell Roalfe/Y&R, which it has driven around Heathrow.
The row comes at a bad time for BA, which has offered passengers affected by strike action last month £80 flight vouchers. Virgin Atlantic has said consumers can redeem the BA vouchers with it instead - and receive a further £20 off the normal flight price.
Virgin Atlantic chairman Sir Richard Branson said: "For BA passengers stranded by the recent industrial action who are thinking twice about flying with BA again, Virgin Atlantic will accept BA's £80 voucher."
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