BA's ATM media strategy, which was first initiated with a six-month agreement with atmAd in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales and information about online check-in and new routes.
BA will run two ads a month, targeting business travellers via key ATM sites located in the City of London and close to UK-wide business and mainline transport hubs. In addition, key sites in busy high streets will target leisure travellers.
Anna West, global media manager at British Airways, said: "atmAd's advertisements sit perfectly within our campaign of delivering tactical, as well as strategic messaging, to a targeted audience."
AtmAd is an advertising solution that enables ATM network owners, such as retail banks, to run internal and third- party campaigns across their ATM estates. It runs campaigns across 6,000 ATMs.
It runs ad campaigns for advertisers including bmibaby, Orange, Nivea, New Look, Nestle, Hewlett Packard and the COI.
_1.jpg)
.jpg)
