BA launches teaser ad on Facebook

British Airways is drumming up interest in its first brand campaign in more than two years with the release of a teaser on Facebook.

BA: premiers teaser ad on Facebook
BA: premiers teaser ad on Facebook

The 20-second teaser fearures a pre-war pilot walking through a field towards a bi-plane.

The full ad, which has been created by BBH, will be premiered through its Facebook page at 11am on 21 September 2011. Viewers are being invited to set the premiere as a Facebook event.

Agency Being handles all Facebook activity for the BA campaign, and recently created the carrier's Facebook app that encourages people to "like" each other's holidays.

BA's upcoming campaign aims to use the heritage of the brand to rekindle pride among its staff and consumers, by addressing five decades of the carrier and its role within the history of aviation.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content